“Be Yourself will embrace all our future marketing activity and it will be used in our digital, printed and out-of-home advertising.
Being yourself is increasingly becoming trickier.
It takes courage to be imperfect, original, unique.
There is always someone ready to criticise you.
Those who buy a Karman lamp are well on their way to challenging stereotypes and defending their personal identity.”
Davide Diamantini, CEO & Founder Karman